A weekend hobby for Joanna Goddard turned into a full-time job. She started A Cup of Jo in 2007 and became a superstar lifestyle blogger. In fact, the site is barely a personal blog anymore, as Jo now has a team of professional writers who share her interests, such as style, design, food, and motherhood.
A blog post is a single piece of content published on a blog, a shortened form of the now-archaic term weblog, which is an online platform for publishing written content. A blog can be a section of a website or a standalone website of its own. The blog you’re currently reading is an example of the former, while The Pioneer Woman is an example of the latter. Both are composed of blog posts, pieces of content that each cover a single topic and may (but don’t have to!) include images and videos alongside the written content. Written content is a key component of a blog post. A YouTube channel isn’t a blog because it’s purely video—it can be considered a vlog, short for video log. Similarly, a feed of purely still images, like an Instagram account, isn’t a blog. In the earlier days of social media, when platforms like MySpace and Live Journal dominated the scene, blogging and social media were much more entwined than they are today. Now, they’re largely separate, though ma...
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